‘Wake Up Sid’ Releases on DVD

Reliance BIG Home Video released the home video of ‘Wake Up Sid’ today at a special release function in Crossword, Juhu. The event was attended by Karan Johar, the producer and Ranbir Kapoor, the lead actor of the movie. Also present was Ms. Sweta Agnihotri, Chief Operating Officer, Reliance BIG Home Video and Siddharth Roy Kapur, Chief Executive Officer, UTV Motion Pictures

If ‘Wake up Sid’ was the most talked about film, it is certainly also the most awaited home video release. Starring Ranbir Kapoor, Konkona Sen Sharma, Anupam Kher, Supriya Pathak, and Rahul Khanna in power packed performances, directed by debutant Ayan Mukerji, the film has bowled over critics and the public alike.

Wake Up Sid’s strength lies in its refreshing screenplay and believable performances. Sid (Ranbir Kapoor) enjoys his own childishness, lack of direction and Mumbai with such earnest indifference, that the audience develops an actual empathy & sympathy for him.

Aisha (Konkona Sen Sharma), a mix of ambition and maturity, is a complete contrast to Sid.  But the comfortable chemistry the unlikely duo share is a treat to watch.

In case these reviews and the film itself were not enough, Reliance BIG Home Video has launched a premium collector’s edition – a 2-DVD pack. Apart from the film, the ‘Special Features’ disc is full of exclusive, never- before-seen content. The disc contains specials like ‘Making of the Movie’, ‘Making of Iktara’, ‘Making of Life Is Crazy’, ‘Making of Wake Up Sid’, ‘Making of Kya Karoon’, ‘Wake Up Sid (remix) music video’, ‘Making of Wake Up Sid remix video’, ‘Bloopers’, ‘Deleted Scenes’ and ‘Date with Sid’. The DVD pack has been released at Rs. 399 and 2 VCD pack at Rs. 149.

Sweta Agnihotri, Chief Operating Officer, Reliance BIG Home Video says, “Wake Up Sid is one of the rare movies that is a combination of commercial success and critical acclaim and we are proud to be associated with it. The film’s concept, direction, screenplay, music and indeed all other technical aspects are among the finest. With our pan-India distribution network we ensure that our products reach the right audience. We are sure that the Wake Up Sid home video, with its exclusive and special features will make it a true collector’s copy.”

Karan Johar, Dharma Productions, said, “‘Wake Up Sid’, is an extremely special film to all of us at ‘Dharma’. It marked the debut of Ayan Mukerji who is dear to us and made a film full of heart & soul. The ‘coming of age’ genre is rarely tapped in Indian cinema and we are glad to have ventured into new cinematic territory.”

Siddharth Roy Kapur, CEO, UTV Motion Pictures says, “Wake Up Sid has been a huge commercial and critical success for us and we are sure that movie fans will enjoy and appreciate this movie at home as they have in the theatres. Universal admiration and appeal for Wake Up Sid makes this DVD the perfect gift for the 2009 holiday season.”

The launch will be supported by an all encompassing marketing campaign across TV, Radio, OOH and Internet along with a strong focus on retail activation and on-ground promotion. Contests as well as paid promotions will ensure that there is a fine balance of reach and frequency optimization.

Wake Up Sid has been termed as a ‘slice of life’ movie. And there is no better way to experience the movie but in the comforts of one’s home. For all movie lovers, the ‘Wake Up Sid’ home video is an essential addition to their library collection.